Think Digital-Go Digital

Hi,
This is going to be my first blog post in my new blog.So I think to share with you about digital marketing.
Digital Marketing is the new era of marketing.Now a days all the people are interested in join-up with digital.
Therefore it can be identified as a up coming new trend in marketing phenomena.

According to wikipedia definition digital marketing is marketing that makes use of electronic devices computers,tablets,smart phones,cell phones,digital billboards and game consoles to engage with customers and other business partners.Internet marketing is the major component in digital marketing.In addition to that
it is a marketing process which leads to development of any organization or brand by using different digital channels such as e-mails and social media.

Mainly there are two different forms of digital marketing.They are pull digital marketing and push digital marketing.Pull digital marketing means the consumer actively seeks the marketing content often via web searchers or opening emails,texts or web feed.Push digital marketing means the marketer sends the message
through emails,texts and other social media.This is called as Spam.

The main advantage of digital marketing is when we are running a digital marketing campaign we can see
real time how that campaign is performing,such as what is being viewed,how often,how long,as well as other actions such as responses rates and purchases made.Digital marketing is constantly evolving and  new technologies are being created all of the time.

According to my perspective in future we can expect that businesses will experience growing complexity in managing and measuring an emergence of multiple channels and technologies.To adapt,marketing will become more integrated in bound and real time.In the end marketing will grow in to profit center rather than a cost center.

Hope you get something new from my blog article and don't forget to leave a comment.

cheers,
Isuru