The Digital Marketing Revolution.Is Srilanka ready???

Hi Every one,

       Hope you got some an idea about Digital Marketing from my previous blog post.This is going

to be my second post and it's all about digital marketing revolution in srilankan context.

First I'm going to write some thing about Digital Marketing Revolution.Under this concept the new 

technology integrates with old technolgy. Currently more consumers are online because of the

interaction of technology and social media.Every one can access to internet whenever wants.Digital

Marketing becomes more powerful in marketing context because  the no of people  interact with digital media are  increasing day by day.

Digital marketing campaigns are becoming more effective because they are more in to 

conversations with their clients such as online chatting,forums,emails,blogs,social net working and video

conferencing.  Now a days digital marketing is giving valuable insights for companies by tracking their customers mind.Normally customers are more engaged with social media and they are willing to share about their experiences about their brands,products and services through social media.Sometimes those things are become popular within  all over the world and gain huge success. I think Digital Marketing can achieve great success in  Srilanka too.  

According to my observation srilankan consumers are became a quiet modernized consumers after 1977.

In general most of srilankan consumers are looking for "value for Money".In addition to that they are 

very much concern about  social factors such as family and friends.Specially What others think and do are

 powerful factors in Srilankan context. Age,income and occupation are also identified as other influencing factors.Sri lankans are becoming more and more western oriented in their lifestyle specially in urban areas.

Hence,lifestyle is also influencing factor accross product categories,such as food,beverage,clothing,footwear and entertainment.They are not laid back as past decades and they are more in to social media.The internet 

users in Srilanka is 3 million .Most of the time they are gathering information  and knowledge.Therefore   it's a good sign for digital marketing and marketers as well. Sri lankans are interesting about conversations and what others do.So those things are happening within the Digital marketing.In addition to that they like to update with the globe.Therfore I can conclude that Sri Lanka is Ready for digital marketing revolution.