Social Media Listening

During the last  lecture I heard some interesting word in Mr.Lalith session and it was "Social Media Listening".So I wished to write up an article on my blog about this new concept.This concept was arrived with the presence of social media marketing platform.

Sometimes the social media listening is known as social media monitoring.Basically it is about the process of identifying and assessing what is being said about a company,individual,product or brand on the Internet.Now a days controlling the customer behavior within the internet becomes more difficult for brands.Because if there's a negative feedback about the brand is going on the internet it can severely affect to the brand image in a viral manner.The reason for that is the internet is out of control of brands.Therefore social media listening is very important.

Conversations on the Internet produce massive amounts of unstructured data.Therefore we need to handle them carefully while monitoring those reviews of the posts of social media.These days social media listening is quickly becoming an important customer intelligence tool and it helps to build customer relationship management .There are several ways to use social media to gain insight,including monitoring online customer support forums,using software tools to gather comments from social outlets such as Facebook and Twitter and encouraging customers to suggest new product features and vote on their favorites.

There are 3 steps to get actionable insights through social media listening.They are collect,process and analyze.In collection process it collects information from social media platforms and channels.Then in the process the events assigned to social graph categorization. Finally analyze mention volume and importance of demographics and timing sentiment and emotion.

Social media listening provides market knowledge and intelligence.Because social media is the place where your customers,partners,competitors and staff meet online.Therefore you can use those insights to make strategic decisions and market campaign tracking.

There are lot of tools to use in social listening.Some of them are following;

Social Mention:A real time social media platform that aggregates user generated content from twitter,facebook,youtube,digg,gogle etc. into a single stream.

Hoot suite:A social media management system that enables teams to collaboratively execute campaigns across multiple social networks from one dash board.This includes audience identification tools,the ability to steamline work flow,and custom reports.

Marketing Cloud:An automated solution that enables you to monitor and analyze blogs,forums,wikis,and micro blogging sites to track the real time conversation about your brand.

Tweet feel:It computes sentiment for any given keywords using tweets.A good tool for a quick read on what people think about your brand or specific product.This includes negative and positive tweets.

I think now you have some understanding about social listening.It will help us to build our brand with good reputation with out any consequences.

Cheers,
Isuru