Keyword Research and PPC Advertising

This time my blog post about "Keyword research and PPC advertising".First of all I would like to give you an introduction about "Keyword research".Keyword research is one of the most important,valuable,and high return activities in the search marketing field.Ranking for the "right"keywords can make or break your website.It's not always about getting visitors to your site,but about getting the right kind of visitors.These days the business environment is very competitive.Therfore to gain competitive advantage within the competitors key word research performs important role in today's context.

Google's AdWords Keyword tool is a common starting point for SEO keyword research.It not only suggests keywords and provides estimated search volume,but also predicts the cost of running paid campaigns for these terms.I have done key word research for Fast Food Restaurants in Sri Lanka using Google Adwords tool and I followed following steps to get the results.

As seen in previous picture I gave above instructions and got following results.                                                                                                                                                                                                                                                                                                

             

These results are very helpful when we  are creating PPC advertising in Google.According to the results the competition for fast food restaurants in Sri Lanka is low.So the fast food restaurant businesses can take those information when they make google ads.

After key word research I'm going to breifly describe about the advantages of pay per click advertising.This advertising helps to increase the number of qualified visitors to your website.This advertising campaign can set up with ease and it can generate results almost immediately.The other benefit is PPC advertising costs relate to the number of visitors your site receives,not the number of times that your ad is shown.Therefore it is a cost effective method compared to other methods of advertising.Not only that but also it will help to build your brand awareness within your target audiance too.

In addition to that pay pe click advertising helps to target your market in a specific way.It matches ads with what user want.If someone searches for"fast food restaurants in Sri lanka"on Google,the pay per click company displays ads related to the query.This means that those who will see your ads,are people already interested in fast food outlets in Sri Lanka.Hope now you have some idea about Keyword research and PPC advertising.

Cheers,

Isuru